Strategies, breakdowns, and honest guides on validating ideas, building with Claude Code and Expo, passing app review, and growing downloads on the App Store and Google Play, from the people who teach it every day.
Should your first app go to Apple, Google, or both? Here is an honest comparison of the two stores - review, fees, the Google 12-tester wall, and reach - and why one codebase means you do not have to choose.
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Getting approved is not getting found. With 5M+ apps across both stores, App Store Optimization is how a new app gets discovered in search. Here is the keyword, screenshot, and listing system that finds the gaps the big apps left.
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An app that cannot take money is a hobby. Here is how in-app subscriptions actually work, how RevenueCat wires a paywall into an Expo app, and how the 15% Small Business programs let you keep 85% of revenue.
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Google Play now makes new personal developer accounts run a closed test with 12 testers for 14 days before you can go live. Here is exactly what the rule is, why it stops so many first launches, and how to clear it.
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Apple rejects a huge share of first apps, and Guideline 4.3 is the number one reason. Here is what Apple is actually checking, why first-timers get flagged as clones, and the exact fixes that get you approved.
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You do not need to learn Swift or hire a $10K developer to get a real app on your phone. Here is the week-one plan I use with Claude Code and Expo to go from a plain-English idea to a working app you can hold in your hand.
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The most expensive app is the one nobody wanted. Before Claude Code writes a single screen, here is how to prove real demand for your idea so you spend your 90 days building something people actually download.
Read articleJoin App Store Launch Club, the #1 community for building and launching apps, for $9/month.
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