App Store Launch Club
Topic

ASO

11 articles on aso for app builders shipping to the App Store and Google Play.

A paper desk calendar with one date circled in red pencil on a warm oak desk, beside a dark smartphone, a small brass desk bell and two blank paper ticket stubs in late afternoon light
ASOApp StoreLaunch

App Store In-App Events: How to Set One Up for Your Expo App (and When It Is Worth It)

App Store in-app events are event cards Apple shows on your product page, in search results and in its editorial tabs to promote a timely moment inside your app, such as a challenge, a competition or a major update. An event can run for up to 31 days, be promoted up to 14 days early, and be submitted for review without a new app version. Here is what Apple allows, what gets an event rejected, how to wire the deep link in an Expo app, and the Real Moment Test I use before creating one.

DavidDavid September 30, 2026 10 min read
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Two dark smartphones side by side on a pale concrete desk, one screen glowing teal and the other coral, with a small brass balance scale between them, loose teal and coral paper swatches and a cream mug of black coffee in bright daylight
ASOApp Store OptimizationScreenshots

App Store Product Page Optimization: How to A/B Test Your Screenshots and Icon

App Store product page optimization is Apple's free A/B testing tool in App Store Connect. You test up to three alternate versions of your app icon, screenshots and app previews against your original page, on real App Store traffic, for up to 90 days, and read the results in App Analytics. Here is what Apple allows, how to set a test up for an Expo app, why alternate icons need a new build, and the One-Change Rule I use so a test actually tells you something.

DavidDavid September 29, 2026 9 min read
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