What you can build

How app builders ship real apps

Building an app isn't one thing, it's a set of skills you stack over time. Here are ten of the most important, and where to start with each.

Shipping your first app in 7 days

The first app is the hardest. Learn how to scope something small, build it with Claude Code and Expo, and submit it to the stores so your first real app is live this week.

Best for first-time builders

Turning your idea into a mobile app

You have an idea but no code. Learn how to describe it clearly, build the screens with Claude Code and Expo, and turn a rough concept into a real app on your phone.

Best for indie hackers

Building an app without writing code

You are not a developer, and you don't need to be. Learn how to build a real native app by describing what you want, letting Claude Code write it, and testing it in Expo as you go.

Best for non-technical founders

Validating an app idea before you build

Building the wrong app wastes weeks. Learn how to check real demand, look at what already exists, and pressure-test the idea before you write a single screen.

Best for SaaS founders

Publishing to the App Store and Google Play

One Expo codebase ships to both stores. Learn how to prepare your App Store Connect and Google Play listings, upload your build, and get through submission without getting stuck.

Best for no-code builders

Writing an app store listing that converts

The listing is the storefront. Learn how to write a title, subtitle, and description plus app store screenshots that make people tap download instead of scrolling past.

Best for agency owners

Building recurring app revenue

A one-time sale doesn't compound. Learn how to add subscriptions with RevenueCat, price them well, and keep 85% of revenue through the Apple and Google small-business programs.

Best for SaaS founders

Building an app on the side while employed

You have a full-time job and limited hours. Learn how to build in focused evening sessions, use copy-paste prompts to move fast, and ship a real app without quitting anything.

Best for side hustle builders

Passing Apple and Google app review

Rejections stall launches. Learn the common Apple and Google rejection reasons, including Guideline 4.3, and how the Rejection-Fix Vault gets your build approved without the guesswork.

Best for student builders

Growing your app downloads

Shipping is the start, not the finish. Learn how to sharpen your listing keywords, run a Google closed test with a real tester pool, and grow downloads into recurring revenue.

Best for full-time app builders

Whatever you want to build, start here.

Step-by-step lessons for every one of these. Join App Store Launch Club for $9/month.

Related: curriculum, tool comparisons, and the glossary.