Topic

Monetization

4 articles on monetization for app builders shipping to the App Store and Google Play.

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App Store Promo Codes vs Offer Codes: How to Give People Free Access to Your Expo App

App Store promo codes give someone a free download of your paid app. Offer codes give someone a free or discounted in-app purchase or subscription. Since March 26, 2026 Apple no longer lets you create promo codes for in-app purchases, so an Expo app with a subscription paywall hands out offer codes, and a paid-up-front app hands out promo codes. Here is what each one does, the limits Apple publishes, how to create them in App Store Connect, and how to redeem them from a RevenueCat paywall.

David September 27, 2026 9 min read

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Monetization Design Shipping

The Paywall Screen That Converts (Where to Put It and What to Show)

Most first apps lose subscribers on the paywall, not on the price. Here is where the paywall should appear, the five things the screen has to contain, and the App Store rules that will get it rejected if you get them wrong.

David August 13, 2026 9 min read

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A phone displaying an app subscription screen with a clear upgrade button

Monetization Revenue Strategy

How to Monetize a Free App: Strategies That Actually Work

A free app with no monetization plan is a hobby. Here is how to convert users into revenue without killing retention - from ads to subscriptions to one-time purchases.

David August 3, 2026 7 min read

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App Store Launch Club - wiring a RevenueCat paywall into an Expo app to take in-app subscriptions

Monetization RevenueCat Paywall

How to Wire a RevenueCat Paywall Into Your Expo App

An app that cannot take money is a hobby. Here is how in-app subscriptions actually work, how RevenueCat wires a paywall into an Expo app, and how the 15% Small Business programs let you keep 85% of revenue.

App Store Launch Club July 29, 2026 9 min read

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