App Store Product Page Optimization: How to A/B Test Your Screenshots and Icon
App Store product page optimization is Apple's free A/B testing tool in App Store Connect. You test up to three alternate versions of your app icon, screenshots and app previews against your original page, on real App Store traffic, for up to 90 days, and read the results in App Analytics. Here is what Apple allows, how to set a test up for an Expo app, why alternate icons need a new build, and the One-Change Rule I use so a test actually tells you something.
Read article
David