Topic

Screenshots

3 articles on screenshots for app builders shipping to the App Store and Google Play.

Two dark smartphones side by side on a pale concrete desk, one screen glowing teal and the other coral, with a small brass balance scale between them, loose teal and coral paper swatches and a cream mug of black coffee in bright daylight

App Store Product Page Optimization: How to A/B Test Your Screenshots and Icon

App Store product page optimization is Apple's free A/B testing tool in App Store Connect. You test up to three alternate versions of your app icon, screenshots and app previews against your original page, on real App Store traffic, for up to 90 days, and read the results in App Analytics. Here is what Apple allows, how to set a test up for an Expo app, why alternate icons need a new build, and the One-Change Rule I use so a test actually tells you something.

David September 29, 2026 9 min read

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A laptop showing a terminal running a screenshot script beside a printed sheet of framed iPhone screenshots on a desk

Screenshots Claude Code Expo ASO

How to Automate App Store Screenshots With Claude Code

Automating your App Store screenshots means scripting the capture, framing, and export so a new build produces store-ready images without you opening a design tool. Here is the three-layer pipeline I run with Claude Code and Maestro, plus the exact sizes Apple asks for in 2026.

David September 2, 2026 8 min read

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A row of phone mockups showing clean, branded app store screenshots with bold text overlays

ASO Screenshots Conversion

App Store Screenshots That Convert: What Works and What Does Not

Your screenshots are a sales page. Most apps spend weeks on code and an hour on screenshots. Here is how to flip that ratio and actually move the needle on installs.

David August 1, 2026 6 min read

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