6 articles on growth for app builders shipping to the App Store and Google Play.
Apple Search Ads for indie apps means starting with Advanced, not Basic, running Search Match with a small daily budget, and only after your app already retains real organic users. Here is the setup that avoids the most expensive rookie mistakes.
Read article
Localization is usually sold as translating your whole app. The version that actually moves downloads is much smaller: translate the store listing first, and only localize the app itself once a language proves it earns users.
Read article
The first hundred users do not come from the App Store, and expecting them to is why most indie launches stall at eleven downloads. Here is where they actually come from, in the order that works.
Read article
Getting featured is not luck and it is not only for big studios. Here is what Apple's editors actually look for, the concrete things you can do to earn a feature, and how to put your app in front of the people who choose.
Read article
Getting the first reviews on a new app is the hardest part of the App Store growth curve. Here is the exact sequence I use to get an app from zero reviews to a credible rating in the first 30 days.
Read article
Getting approved is not getting found. With 5M+ apps across both stores, App Store Optimization is how a new app gets discovered in search. Here is the keyword, screenshot, and listing system that finds the gaps the big apps left.
Read articleWe use cookies to keep the site running, remember your preferences, and understand how people find us. See our Cookie Policy for details.
David